All guests
Sue Gilad

Sue Gilad

Broadway Producer, Founder of In Fine Company

A Broadway producer whose shows have earned 30 Tony Awards, who learned more from the intermission restroom line than from any formal focus group.

The story behind the work

Sue Gilad is a Broadway producer whose productions have earned 84 Tony Award nominations, 30 Tony Awards, and a Grammy Award. Her credits include The Outsiders, Merrily We Roll Along, Moulin Rouge! The Musical, Buena Vista Social Club, Company, and Angels in America, along with Funny Girl and Jagged Little Pill. She did not arrive with a plan. Her sister danced, so Sue went to dance class, could not stop talking, and got sent down the hall to the theater kids. She says she is not the greatest singer or dancer. She is the greatest fan, and she built a career on that.

As a producer, Sue is the champion for a show. She and her team read scripts, sit through developmental workshops and readings, and travel to downtown houses, summer stock, and out of town theaters looking for the next one. Once a project is greenlit, the work becomes assembling the director, choreographer, designers, general manager, stage management, and cast. The average musical takes eight to ten years to reach Broadway. Sue is an Angel and former Leadership Council Co-Chair for Broadway Cares/Equity Fights AIDS, leads theatre-based leadership and communication programs, and speaks internationally. The Broadway musical Purple Rain is set to open in spring 2027.

Sue joined host Jodie Lemon on the YES! Women's Network Podcast for an unusually practical look at an industry most people only see on opening night. She explained what it actually takes to build a Broadway show and keep going when one does not become a hit, including why she watches the audience instead of the stage during out of town tryouts, why early readings benefit from less polished actors, and how she met her producing partner Larry in 1996. She also made the case that a sixth grader's production of Clue can do what Broadway does.

Ideas from the conversation

Useful takeaways to carry into your own life and work.

01

Success does not transfer from one project to the next.

Sue treats every show as its own entrepreneurial venture. A previous Tony Award does not guarantee the next production finds its audience, which is why she talks about the work in terms of starting over rather than building on momentum.

02

During tryouts, watch the audience, not the stage.

While the director and designers study the stage, Sue studies the room. Are people leaning in, tearing up, laughing, or fidgeting and waiting for it to end? Those reactions tell her exactly which moments still need attention before the show moves on.

03

The intermission line for the women's restroom is the best focus group there is.

People speak candidly there about what they just watched. Sue often starts a conversation with the youngest person in line because young people are refreshingly free with their opinions. Her warning for theatergoers: wait three blocks before saying anything critical, since someone's mother is usually right behind you.

04

In early readings, the less accomplished actor is the more useful one.

Development often starts with actors in a living room eating pizza and reading aloud. Skilled performers can out act a script that still has bumps in it, which hides the problems. At that stage the bumps are precisely what you are looking for.

05

Find the one or two people who show up the day after a bad review.

Sue met her producing partner Larry in 1996. He spots the gem in an early, bumpy script; she identifies the two or three things that need tweaking much later. What matters most is a team that wakes up after a hard night and asks what we are doing today.

Your experience could be the conversation someone needs.

Apply to join Michele at the YES! table