The story behind the work
Lindsay Kelly is a content creator and marketing strategist in Utah with an audience of nearly 1.5 million followers and more than one billion views. Her family calls her Lew. She is a mom to six kids, and in 2019 her husband was diagnosed with progressive MS. Overnight she became his full-time caregiver, both parents to her children, and the provider for her household. She is the founder of Lewxi, named for her nickname and the Roman numeral for eleven, a sign of hope.
In 2022, after her husband was able to move into an assisted living home, Lindsay started telling the truth about caregiving on TikTok. Women wrote to her from across the country and across the world, some still pre-diagnosis and finally finding words for what they were living. A group of seven, including women in England and Ireland, began meeting on Zoom just to talk. She expanded to Instagram and Facebook and built a free caregiver support group of more than 3,000 people. Through Lewxi, she hand selects families to give back to, funded by purchases and donations.
On the YES! Women's Network Podcast, Lindsay joined Michele Morley for a candid conversation about caregiving, identity, and telling the truth out loud. She talked about grieving the same person over and over, what it cost her to become visible, and why she believes a belief in unworthiness is what keeps most women silent. She named the three things that held her together: the gym, her scriptures, and forgiving herself for the dishes left in the sink. She also shared how she protected her kids' view of their dad.
