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Heather Osmond

Heather Osmond

Founder of Osmond Designs, CEO of Best of State

She started with a chair and a bookcase on a desk, lived in a basement with 6'5" ceilings, and built a design company and a property portfolio from there.

The story behind the work

Heather Osmond is a Utah entrepreneur, interior designer, and media host. She founded Osmond Designs, a furniture and interior design business serving residential and commercial clients, and she serves as CEO of the Best of State Awards program, which recognizes achievement and innovation across Utah. She also hosts the KSL real estate show every Saturday at 11 a.m., a role she has held for more than seven years, talking with industry guests about real estate, homeownership, design, and business. She is a Utah native, a Provo High and BYU graduate, and a mother of four.

Osmond Designs began when Heather got her real estate license to save a down payment and noticed that the homes she showed were fine but the presentation was not. She started rearranging what sellers already owned, and other agents began hiring her. Today her team handles full service design, from exteriors and interiors before the hole is dug through all the furnishings, including model homes for some of Utah's largest builders and high end homes in Park City, Holladay, Walker Lane, Alpine, and St. George. The company reports Best of State Awards annually from 2012 through 2024 and Houzz Best of Design and Service recognition.

On the YES! Women's Network Podcast, Heather talked about the quieter side of building wealth: renting the upstairs of her first home for the full mortgage while her family lived in the basement, owning 33 single family rentals at the peak, moving into assisted living facilities and then retail shopping centers, and rebuilding after a 28 year marriage ended. She also shared what $1,000 can do for a home headed to resale. It is a candid conversation about starting broke, staying patient, and building a financial base of your own.

Ideas from the conversation

Useful takeaways to carry into your own life and work.

01

Your husband is not your financial plan.

Heather says this plainly to women starting out. After a 28 year marriage ended, she found that knowing her own income, assets, and credit was what let her keep moving. Build a financial base in your own name regardless of your marital status.

02

Your first property can pay for itself if you are willing to live small.

Heather and her husband bought their first home and rented the upstairs for the full mortgage while living in a basement with 6'5" ceilings, used cabinets, used carpet, and clearance tile. Friends had condos with pools. They had equity, and then a second house.

03

Stay flexible about the vehicle, not the goal.

The 33 single family rentals eventually became a full time job they no longer wanted, so they sold, used 1031 exchanges, and built or bought five assisted living facilities. Those sold at the top of the market before COVID, and retail shopping centers came next.

04

Paint first, then pillows, a blanket, and a rug.

Asked what she would do with $1,000 in a small home headed for resale, Heather kept it simple. Paint changes a space faster and cheaper than anything else. Her own first sofa had a tear in the back, so she covered it with a pillow and a blanket and loved it.

05

Somebody wins the car, so it may as well be you.

Heather won a car on The Price Is Right while her husband waited outside in a rented minivan with a crying baby. The same instinct shows up in sponsoring furniture giveaways at Stadium of Fire and buying the Best of State business. Enter the room you keep imagining.

Your experience could be the conversation someone needs.

Apply to join Michele at the YES! table